the amount spent on mail marketing but direct the recipients of the mail toward your businesss online front. Direct mail, while certainly a dinosaur in the world of marketing, can still be a powerful weapon in your arsenal if its done correctly and intelligently, of course. Submit Your Mailing, take or send your mailing to a Post Office for delivery. Bundles may not be higher than 6". Leave 1/8" of space around the top and right edge. If youre writing the copy, be sure to not only proof it yourself but also have some of your more linguistically-inclined friends and colleagues give it a once over, not only for grammatical and punctuation mistakes but for overall ease of reading and flow. Direct mail specialists can prepare your mailing as part of your order. Present your receipt when you deliver your mailing to the Post Office. Note: usps assumes no liability for the results of any contact with any company listed. If youre going to do what's your passion in life direct mail, you gotta do it right. Ready to save money? The type font must be in all caps and at least a 4 point size. Label and number the boxes. Regardless of the nature of the call to action, there must at least BE a call to action. Includes a proof of payment receipt. Drop off your eddm mailings at the bmeu where your permit is held. Its one of the most common mistakes of a mail marketing campaign. Postage Permits A permit imprint indicia is a postage payment mark that authorized mailers may use instead of a postage or meter stamp. Pay with a credit card.